1. Information We Collect

a. Personal Information You Provide

• Consultation Form: When you submit the “Schedule a Consultation” form, we collect your first name, last name, phone number, email address, preferred location, and any details you provide in the “How Can We Help?” field.
• Contact Communications: If you call us (e.g., at 973.446.8750 or 718.682.3686) or email us, we may collect your name, contact details, and information related to your inquiry or appointment.
• Patient Information: If you become a patient, we collect additional health information (e.g., medical history, treatment details) as part of providing healthcare services, in compliance with HIPAA.

b. Information Collected Automatically

• Cookies and Tracking Technologies: We use cookies and similar technologies (e.g., web beacons) to collect data about your visit, such as your IP address, browser type, device type, pages visited, and time spent on the website. This helps us improve our site and analyze usage trends.
• Analytics: We use third-party analytics tools (e.g., Google Analytics) to collect aggregated data about website traffic and user behavior.

c. Information from Third Parties

• Insurance Providers: If you provide insurance details, we may collect verification information from your insurer to confirm coverage.
• Referring Providers: If you are referred by another healthcare provider, we may receive relevant medical information to coordinate your care.

2. How We Use Your Information

• Providing Services: To schedule consultations, respond to inquiries, and deliver healthcare services, including communicating appointment details and treatment plans.
• Improving Our Website: To analyze user behavior, enhance site functionality, and optimize content.
• Compliance with HIPAA: To manage patient health information securely and comply with legal obligations under HIPAA for protected health information (PHI).
• Billing and Insurance: To verify insurance coverage, process payments, and handle billing for services.
• Marketing and Communications: To send you appointment reminders, treatment updates, or promotional materials about our services (with your consent, where required). You may opt out of marketing communications at any time (see Section 7).
• Legal Compliance: To comply with applicable laws, regulations, or legal requests (e.g., responding to subpoenas or audits).

3. How We Share Your Information

• Healthcare Providers: With physicians, staff, or third-party providers (e.g., imaging centers, labs) involved in your care, in compliance with HIPAA.
• Business Partners: With service providers (e.g., website hosting, analytics, or payment processors) who act on our behalf and are bound by confidentiality agreements.
• Insurance Companies: To verify coverage or process claims, with your consent or as permitted by law.
• Legal Requirements: If required by law, court order, or government request, or to protect our rights, property, or safety.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to a successor entity, subject to applicable privacy protections.

4. How We Protect Your Information

• HIPAA Compliance: Patient health information is stored securely and accessed only by authorized personnel, in accordance with HIPAA standards.
• Encryption: We use secure socket layer (SSL) technology to encrypt data transmitted through our website.
• Access Controls: Only authorized staff with a legitimate need can access your personal or health information.
• Third-Party Oversight: Our service providers are contractually obligated to maintain confidentiality and security.

5. Your Rights and Choices

• Access and Correction: You may request access to or correction of your personal information bySector: You may request access to or correction of your personal information by contacting us.
• Opt-Out of Marketing: To stop receiving marketing emails, follow the unsubscribe link in any email or contact us at 973.446.8750 (NJ) or 718.682.3686 (NY).
• HIPAA Rights: If you are a patient, you have additional rights under HIPAA, including the right to access your protected health information, request amendments, and receive an accounting of disclosures. Contact our HIPAA Privacy Officer at 973.446.8750 for assistance.
• Do Not Track: Our website does not respond to “Do Not Track” signals, but you can manage cookie preferences through your browser settings.

6. Cookies and Tracking Technologies

• Essential Cookies: Necessary for website functionality (e.g., maintaining user sessions).
• Analytics Cookies: Collect aggregated data on user behavior (e.g., via Google Analytics).
• Marketing Cookies: Used to deliver relevant ads (if applicable).

7. How to Contact Us

• Phone: 973.446.8750 (NJ) or 718.682.3686 (NY)
• Email: [Insert email address, e.g., info@painfreespinecare.com]
• Mail: Pain Doctors Medical, 1111 Paulison Ave, Clifton, NJ 07011

8. Third-Party Links

9. Children’s Privacy

10. Changes to This Privacy Policy

11. California Privacy Rights

• Right to Know: Request details about the personal information we collect, use, or disclose.
• Right to Delete: Request deletion of certain personal information, subject to legal exemptions (e.g., healthcare provider exemptions under CCPA).
• Right to Non-Discrimination: We will not discriminate against you for exercising your rights.

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